London ecommerce support with a practical commercial focus
Ecommony helps ecommerce teams understand whether GA4, GTM, Shopify, paid media and conversion tracking are giving them reliable data. The goal is to identify missing events, duplicated conversions, checkout gaps and reporting problems before they distort growth decisions.
When this is worth looking at
- GA4 revenue, Shopify revenue and paid media conversions do not reconcile clearly.
- Checkout, lead or ecommerce events appear missing, duplicated or unreliable.
- Tracking changed after a redesign, theme update, checkout migration or consent change.
- The team cannot confidently judge which campaigns or site changes are working.
How Ecommony helps
- GA4 ecommerce event review across key journeys and conversion points.
- GTM and tag audit for duplicate, missing or misfiring events.
- Tracking confidence review across Shopify, paid media and reporting tools.
- Clear repair plan for measurement, attribution and decision-making confidence.
Related services and guides
GA4 ecommerce tracking audit
Find missing events, duplicated conversions and checkout tracking gaps.
Read more →Ecommerce tracking cleanup
Clean up GA4, GTM, Shopify and paid media tracking problems.
Read more →GA4 ecommerce tracking guide
Understand why GA4 ecommerce reports break and what to check first.
Read more →Questions this page answers
Can you audit GA4 without rebuilding the whole setup?
Yes. The first step is usually to diagnose which events, tags or reporting assumptions are unreliable before deciding what needs rebuilding.
Do you work with GTM as well as GA4?
Yes. Ecommony reviews GA4, GTM, platform events, paid media conversion tags and tracking consistency across the ecommerce journey.
Can you help after a Shopify checkout or theme change?
Yes. Tracking issues often appear after theme changes, checkout migrations, app changes or consent updates, and those can be reviewed and prioritised.