Technical articles for teams that want websites to perform better.
Practical analysis on ecommerce speed, conversion, SEO and tracking on platforms like Shopify, WordPress and Magento— written to explain what is happening, why it matters and what to look at first.
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What Google AI Overviews are doing to ecommerce category discovery and what still earns clicks
AI Overviews are rerouting category discovery and stealing clicks; see impact on Shopify and Magento, how to shore up CTR with schema, and what to fix first.
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Checkout Extensibility pitfalls: why post-purchase pixels and order status scripts stopped firing and how to restore tracking
Shopify Checkout Extensibility can break post-purchase pixels and order status scripts, hurting attribution. What changed, what to check, how to fix.
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International SEO without cloaking: fixing country selectors and currency redirects that block Googlebot
Geo and currency redirects are killing crawlability. Fix country pickers, hreflang and indexing on Shopify, Magento, WordPress—what to check now.
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Product data drift: when Merchant Center, structured data, and PDP copy conflict—and rich results vanish
Shopify and Magento stores risk losing rich results when Merchant Center feeds, schema, and PDP copy diverge—hurting CTR and ROAS. See what to audit and fix.
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When Checkout Extensibility meets analytics: migrating from checkout.liquid to Web Pixels without losing conversion data
Shopify Checkout Extensibility—move from checkout.liquid to Web Pixels without data loss—keep tracking accuracy & conversion rate; what to audit first.
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Server‑side GTM in production: latency, adblock evasion, and GEO compliance trade‑offs
Running server-side GTM on Shopify? Weigh latency vs adblock evasion and GEO consent rules, impact on Core Web Vitals and tracking accuracy—what to fix first.